Vogue Paris to launch a Fashion Festival.
Vogue just revealed that the French edition of the Conde Nast group is set to launch the inaugural Vogue Paris Fashion Festival, a two-day event which will take place in November later this year.
Obviously, this event will take place in France's capital, but the place they have chosen is simply out of this world: the prestigious Hotel Potochi on Avenue Friedland on November 4th and 5th.
You can probably tell that this festival follows a standard established by the British Vogue edition and their yearly event drawing in each year almost 7000 guests. And that's really not a coincidence.
As Xavier Romatet says "Each edition of Vogue tries to expand their influence above and beyond the printed magazine and website".
The two festivals are targeting a really different audience. The British one is composed of a variety of micro-events from personal styling sessions, to pop up stores, more traditional talks, and panel discussions. Alexandra Shulman explains that "the British Vogue Festival is not aimed at the industry".
In contrast, the French one will target both... Industry and customers. Indeed, the first day of this event will be focused on the business side of fashion with speakers like Tadashi Yanai (Uniqlo) or even José Neves (Farfetch)...
The second day has been designed with consumers in mind. The ticket holders will have the chance to hear Olivier Rousteing (Balmain creative director), see a performance directed by Muséé Galliera Director's Olivier Saillard...
The program will also feature educational sessions on topics like journalism and modeling.
This festival is a good way for all Vogue lovers to meet key fashion figures and a better understanding of their work. It also permits to see behind the scenes and meet journalists, stylist, photographers and even models.
This festival will charge for the ticket sales as well as advertising (for this year the main sponsor is Swarosky).
As Romatet said "Advertising partners are able to participate in the program with us and work on developing the various talks and events. On the other hand, we invite the Vogue community to come and participate, too, and for that opportunity, they can buy a ticket.”
So they are really looking for participation of industry players but also of all the Vogue community to make this event the unmissable date for September.